Australia's national competition and consumer regulator — responsible for enforcing the Australian Consumer Law (ACL), prohibiting anti-competitive conduct, and protecting consumers from deceptive and unconscionable business practices.
The ACCC is an independent federal agency established under the Competition and Consumer Act 2010. It enforces the Australian Consumer Law (Schedule 2 to the Act), which prohibits misleading or deceptive conduct, unconscionable conduct, and unfair contract terms. The ACCC can issue infringement notices, accept court-enforceable undertakings, and seek significant civil penalties. Individual consumers file complaints through state fair trading offices rather than directly to the ACCC.
A telecommunications company advertises "unlimited data" plans that are actually throttled after a monthly threshold. The ACCC investigates and finds the advertising misleading. The company pays a $10 million penalty and must provide remedies to affected consumers.
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